PressArea is a fully customisable, efficient and sophisticated virtual press office for press and communication teams in any company or industry. It offers virtual press offices that combine intuitive functionality for all users with beautiful and personalised design that blends with existing branding. PressArea is fully integrated with Twitter, Campaign Monitor and Gorkana, and includes all the tools required to operate efficiently, including press releases, image library, white papers, an enquiry system, full reporting and many more besides. 100% secure, PressArea is a tool that is an invaluable asset for any press office, with round the clock support from a team of dedicated experts.
Creating and sending press releases should not be a long and convoluted process. PressArea’s streamlined approach to press release mail management eliminates struggling with Outlook to send email campaigns.
Campaigns are created in the editor, either by filling in the fields or simply by copying and pasting from another document to build the press release and then tags are selected. The tags correspond to areas of interest that journalists subscribe to when they register with your PressArea site, so the moment you publish the release, they will receive a copy in their inbox.
There is also the option of using Campaign Monitor to produce beautiful press releases from the customised HTML that can be sent out to your distribution lists. If you already use the Gorkana Media Database, you can utilise PressArea’s integrated Gorkana module which allows you to select and import all the latest press contacts you require for your press release campaigns.
Both methods are quick and intuitive, leaving you more time to create content.
The comprehensive image and video library included within PressArea is a complete solution for all your high resolution images, web-ready pictures and videos. Uploading visual content is as simple as dragging and dropping, and can easily be added to newsletters, press releases, media alerts, lookbooks and custom image send-outs by using the intuitive tools integrated into PressArea.
PressArea also offers automated distribution to 60000 press through the auto migration of data to PRShots, the UK’s leading PR image library.
PressArea’s Enquiry System is a streamlined way of handling all incoming PR enquiries, ensuring nothing is missed or forgotten. As soon as a journalist submits an enquiry via the contact page on your virtual press office, everyone who needs to be alerted will receive an email notification.
The enquiry list is colour coded depending on the time remaining until the journalist’s deadline, so urgent requests are obvious at a glance. The list is quick and easy to sort and filter according to enquiry type and press officers, with the additional option of reassigning enquiries to other team members.
Permissions to access the enquiry system can be granted and revoked in moments, and you can choose exactly who needs to receive email notifications.
Our Lines to Take module ensure that everyone in the press office is on the same page and knows what the official line is for any situation, what information can be divulged and how to answer tricky questions. The entire team is able to access this information quickly and easily and know immediately if there are any changes.
It is 100% secure and access is only available to those in the company with a PressArea account and express permissions to access the Lines to Take page.
Official statements can be created, categorised and saved in a couple of clicks, with the option to add as many questions and answers as required. Each time the statement is updated, changes are logged in the edit history, recording what changed, when it was altered and which user did it.
All the software modules are entirely optional - PressArea is tailored according to the company’s requirements from its virtual press office. All features within the PressArea suite work seamlessly together to provide one simple and easy-to-use hub of PR tools. Everything can be managed from your personalised dashboard; press releases can be created, complete with images, and sent out to distribution lists in just a few mouse clicks, whilst appearing simultaneously on your media centre. Images only need to be uploaded once and the CMS ensures that your home page is a beautiful first impression, both relevant and visual.
Media Alerts have been specially designed and implemented within PressArea as a hassle-free, visual alternative to traditional press releases, allowing you the option to create image heavy content to showcase your latest news simply and effectively.
If you have existing visual content in PDF format that you want to share with press members, you can simply upload lookbooks to your PressArea and send the URL link out - lookbooks can either be downloaded or opened within a web browser. Of course, your PDF content is probably not limited to lookbooks and there are modules within PressArea to accommodate all nature of PDF content, including fact sheets, press packs and financial reports.
PressArea offers full integration of all social media platforms within the virtual press office. You have full flexibility over which tweets and statuses appear - you can opt to display content exclusively generated from your social media accounts, or instead choose to have just favourites displayed. Presented in line with the design of your PressArea, the Social Media feeds are a sleek and clear way of enhancing your Social Media strategy and providing extra coverage.
At PressArea we understand the importance of of reports; you need to know exactly what is happening on your site and who is using your virtual press office no matter what time of day. Full 24-7 reporting is included, allowing you to track image downloads, monitor who has opened your press release email campaigns and giving you the option to see what your most popular content is. We can also build customised reports for your specific data needs.
Your account details have been sent to your registered email address.