EDITORIAL USE ONLY CEO of Audio Active, Adam Joolia, one of the Arts & Film ‘Game Changers’ being celebrated as part of The National Lottery’s 30th birthday celebrations, Worthing. Issue date: Thursday October 31, 2024. PA Photo. Audio Active supported Rizzle Kicks and helps hundreds of disadvantaged young people, who are not served by traditional music pathways. To mark the National Lottery’s 30th birthday, a specially commissioned AI artwork from Ouchhh Studio, made using cognitive technology to visualise brainwaves of the Game Changers (Gurinder Chadha OBE, Sir Peter Murray, Adam Joolia, Marc Brew, Berwyn Rowlands, Nandi Jola, Marilyn Willrich, and Nikki Stratton) is being projected across the façade of the V&A’s Exhibition Road Courtyard building in London tomorrow evening. Thanks to National Lottery players, more than £30 million is raised every week for good causes, and this is the final of four unique activities taking place across the UK in the build-up to celebrating The National Lottery’s Birthday on November 19. Photo credit should read: Ciaran McCrickard/PA Media Assignments